This is your transactional data.table. Must include an Entity (typically customer), ProductCode (such as SKU), and a sales metric (such as total sales).
EntityColName
This is the column name in quotes that represents the column name for the Entity, such as customer
ProductColName
This is the column name in quotes that represents the column name for the product, such as SKU
MetricColName
This is the column name in quotes that represents the column name for the metric, such as total sales
ReturnMatrix
Set to FALSE to coerce the object (desired route) or TRUE to return a matrix