ECSImobi: Measurement Instrument and the ECSI Model for the Mobile Phone Industry
Description
European customer satisfaction index (ECSI) adapted to the mobile
phone market, see Tenenhaus et al. (2005). ECSImobi is a
convenience function to load the mobi data togehter with the
ECSI model, represented by the from-to-matrizes ECSImm (measurement
model) and ECSIsm (structural model).
as plspm object, ECSI.
Usage
data(ECSImobi)
data(ECSImm)
data(ECSIsm)
Arguments
References
Tenenhaus, M., V. E. Vinzi, Y.-M. Chatelin, and C. Lauro (2005)
PLS path modeling.
Computational Statistics & Data Analysis 48, 159-205.