liver (version 1.3)

advertising: advertising data set

Description

The advertising dataset contains \(11\) features and \(1143\) records.

Usage

data( advertising )

Format

The advertising dataset, as a data frame, contains \(1143\) rows and \(11\) columns (variables/features). The \(11\) variables are:

• ad.id: an unique ID for each ad.

• xyz.campaign.id: an ID associated with each ad campaign of XYZ company.

• fb.campaign.id: an ID associated with how Facebook tracks each campaign.

• age: age of the person to whom the ad is shown.

• gender: gender of the person to whim the add is shown.

• interest: a code specifying the category to which the person's interest belongs (interests are as mentioned in the person's Facebook public profile).

• impressions: the number of times the ad was shown.

• clicks: number of clicks on for that ad.

• spend: amount paid by company xyz to Facebook, to show that ad.

• conversion: total number of people who enquired about the product after seeing the ad.

• approved: total number of people who bought the product after seeing the ad.

Details

The detailed description on the dataset can be found:

https://www.kaggle.com/loveall/clicks-conversion-tracking

See Also

adult, classifyRisk, churn, churnTel, bank, marketing, insurance, cereal, housePrice, house

Examples

# NOT RUN {
data( advertising )

str( advertising )
# }