The dataset is from an anonymous organisation's social media ad campaign. The advertising dataset contains \(11\) features and \(1143\) records.
data( advertising )The advertising dataset, as a data frame, contains \(1143\) rows and \(11\) columns (variables/features). The \(11\) variables are:
ad.id: an unique ID for each ad.
xyz.campaign.id: an ID associated with each ad campaign of XYZ company.
fb.campaign.id: an ID associated with how Facebook tracks each campaign.
age: age of the person to whom the ad is shown.
gender: gender of the person to whim the add is shown.
interest: a code specifying the category to which the person's interest belongs (interests are as mentioned in the person's Facebook public profile).
impressions: the number of times the ad was shown.
clicks: number of clicks on for that ad.
spend: amount paid by company xyz to Facebook, to show that ad.
conversion: total number of people who enquired about the product after seeing the ad.
approved: total number of people who bought the product after seeing the ad.
A detailed description of the dataset can be found:
adult, risk, churn, churnTel, bank, marketing, insurance, cereal, housePrice, house
# NOT RUN {
data( advertising )
str( advertising )
# }
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