radiant (version 0.1.95)

plot.pmap: Plot method for the pmap function

Description

Plot method for the pmap function

Usage

"plot"(x, pmap_plot = "", pmap_scaling = 2.1, pmap_fontsz = 1.3, ...)

Arguments

x

Return value from pmap

pmap_plot

Components to include in the plot ("brand", "attr"). If data on preferences is available use "pref" to add preference arrows to the plot

pmap_scaling

Arrow scaling in the brand map

pmap_fontsz

Font size to use in plots

...

further arguments passed to or from other methods

Details

See http://vnijs.github.io/radiant/marketing/pmap.html for an example in Radiant

See Also

pmap to calculate results

summary.pmap to plot results

Examples

result <- pmap("computer","Brand","HighEnd:Business")
plot(result, pmap_plot = "brand")
plot(result, pmap_plot = c("brand","attr"))
plot(result, pmap_plot = c("brand","attr"))
plot(result, pmap_scaling = 1, pmap_plot = c("brand","attr"))
result <- pmap("computer","Brand","HighEnd:Dated",
              pmap_pref = c("Innovative","Business"))
plot(result, pmap_plot = c("brand","attr","pref"))