AutoAds (version 0.1.0)

view_percent: Percentage of views

Description

A ratio of viewable impressions to all impressions, shown as a percent.

Usage

view_percent(data)

Value

A percentage of viewable impressions among the total number of impressions.

Arguments

data

Dataset downloaded from excel file, has to be assigned to 'data' and include columns 'Impressions' and 'Viewable'.

Author

Ivan Nemtsev

Examples

## The function is currently defined as
view_percent <- function(data){
  x <- data$Impressions
  y <- data$Viewable
  round(
    y/x*100,
  digits=2)
}

## Example of use:
data <- data.frame(
  Date = c("2022-07-01", "2022-07-02", "2022-07-03", "2022-07-29", "2022-07-30", "2022-07-31"),
  Block = c("1_234", "1_234", "1_234", "1_235", "1_235", "1_235"),
  Requests = c(372234, 268816, 291224, 1928854, 1928290, 786539),
  Impressions = c(18537, 12432, 13764, 2839269, 2682648, 1114773),
  Revenue = c(13.5, 9.13, 8.85, 1669.0, 1654.0, 739.0),
  Clicks = c(1167, 720, 856, 214451, 196657, 93178),
  Viewable = c(13320, 8214, 9768, 2446884, 2243865, 1063158)
)
data$ViewablePercent <- view_percent(data)