BTYD (version 2.4)

dc.ElogToCbsCbt: Convernt Event Log to CBS and CBT Matrices

Description

Uses an event log to return calibration period CBT and CBS, holdout period CBT and CBS, and summary data for each customer (including times of first and last transactions).

Usage

dc.ElogToCbsCbt(elog, per = "week", T.cal = max(elog$date), T.tot = max(elog$date), merge.same.date = TRUE, cohort.birth.per = T.cal, dissipate.factor = 1, statistic = "freq")

Arguments

elog

event log, which is a data frame with columns for customer ID ("cust"), date ("date"), and optionally other columns such as "sales". Each row represents an event, such as a transaction. The "date" column must contain date objects, not character strings or factors.

per

interval of time for customer-by-sufficient-statistic matrix. May be "day", "week", "month", "quarter", or "year".

T.cal

R date object indicating when the calibration period ends.

T.tot

R date object indicating when holdout period ends.

merge.same.date

If TRUE, transactions from the same period count as a single transaction instead of counting as multiple transactions.

cohort.birth.per

Time interval used to filter the event log. Can be specified as a Date object or a vector of two Dates. If one date object is used, the birth period is from the minimum date in the dataset through the given date. If two dates are given, the birth period is set between (inclusive) the two dates.

dissipate.factor

integer indicating how much of the dataset to eliminate. If left as 1, none of the dataset is eliminated. (dissipate.factor-1)/(dissipate.factor) events will be removed from the event log. For example, if 2 is provided, 1/2 of the event log is eliminated, and if 10 is provided, 9/10 of the event log is eliminated.

statistic

Determines type of CBT returned: can be: "reach", "freq", "total.spend", or "average.spend." (note: spend requires $sales column in elog)

Value

A list of items:

$cal

list with CBS and CBT from the calibration period

$holdout

list with CBS and CBT from holdout period

$cust.data

data frame with each customer's first and last transaction details

Details

This function automatically removes customers' first transactions, meaning that the output matrices will only contain repeat transaction information.

Examples

# Create event log from file "cdnowElog.csv", which has
# customer IDs in the second column, dates in the third column, and
# sales numbers in the fifth column.
elog <- dc.ReadLines(system.file("data/cdnowElog.csv", package="BTYD"),2,3,5)

elog[,"date"] <- as.Date(elog[,"date"], "%Y%m%d")

data <- dc.ElogToCbsCbt(elog, per="week", T.cal=as.Date("1997-09-30"))