dc.MakeRFmatrixHoldout: Make Holdout Period Recency-Frequency Matrix
Description
Creates a recency-frequency matrix for the holdout period.
Usage
dc.MakeRFmatrixHoldout(holdout.cbt)
Arguments
holdout.cbt
holdout period frequency customer-by-time
matrix. This is a matrix consisting of a row per customer and a
column per time period. It should contain the number of
transactions each customer made per time period.
Value
recency-frequency matrix for the holdout period, with
three columns: frequency ("x.star"), recency ("t.x.star"), number
of transaction opportunities in the holdout period ("n.star"), and
the number of customers with each frequency-recency combination
("custs").