discreteSimElog

<p></p><p>  Data simulated using BG/BB model assumptions. Contains annual
  transaction behavior for a period of 14 years, for a cohort of 10,000
  customers who made their first transactions in 1970.
  
</p>

datasets

This package contains functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB, BG/NBD and Pareto/NBD models.

Daniel McCarthy

BTYD

Implementing Buy 'Til You Die Models

discreteSimElog function

 A comma-delimited file representing an event log with 52432
  entries. It has 2 columns: The customer's ID and the date of the
  transaction in standard R date format. 

discreteSimElog: Discrete simulated annual event log data

Description

Arguments

Format

Details