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BTYDplus

Extension to R package BTYD.

Installation

devtools::install_github("mplatzer/BTYDplus", dependencies=TRUE)
library(BTYDplus)
demo(package="BTYDplus")
demo("cdnow")

BTYD Models

These R source files extend the functionality of the BTYD package by providing functions for parameter estimation and scoring for NBD, G/G/NBD, BG/NBD, CBG/NBD and CBG/CNBD-k models.

  • NBD (MLE) - EHRENBERG, ASC. "The Pattern of Consumer Purchases." Quantitative techniques in marketing analysis: text and readings (1962): 355.

  • Gamma/Gompertz/NBD (MLE) - Bemmaor, Albert C., and Nicolas Glady. "Modeling Purchasing Behavior with Sudden Death: A Flexible Customer Lifetime Model." Management Science 58.5 (2012): 1012-1021.

  • CBG/NBD (MLE) - Hoppe, Daniel, and Udo Wagner. "Customer base analysis: The case for a central variant of the Betageometric/NBD Model." Marketing Journal of Research and Management 3.2 (2007): 75-90.

  • CBG/CNBD-k (MLE) - Platzer, Michael. "Stochastic models of noncontractual consumer relationships." Master of Science in Business Administration thesis, Vienna University of Economics and Business Administration, Austria (2008). https://sites.google.com/site/michaelplatzer/stochastic-models-of-noncontractual-consumer-relationships

  • Pareto/NBD (HB) - Ma, Shao-Hui, and Jin-Lan Liu. "The MCMC approach for solving the Pareto/NBD model and possible extensions." Natural Computation, 2007. ICNC 2007. Third International Conference on. Vol. 2. IEEE, 2007. http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=4344404 - Abe, Makoto. "Counting your customers one by one: A hierarchical Bayes extension to the Pareto/NBD model." Marketing Science 28.3 (2009): 541-553.

  • Pareto/NBD variant (HB) - Abe, Makoto. "Counting your customers one by one: A hierarchical Bayes extension to the Pareto/NBD model." Marketing Science 28.3 (2009): 541-553.

  • Pareto/CNBD (HB) - Platzer, forthcoming...

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Install

install.packages('BTYDplus')

Monthly Downloads

879

Version

0.3.3

License

GPL-3

Maintainer

Last Published

January 15th, 2015

Functions in BTYDplus (0.3.3)