Simulate data according to MBG/NBD model assumptions
mbgnbd.GenerateData(n, T.cal, T.star, params, return.elog = FALSE)number of customers
length of calibration period
length of holdout period
BG/CNBD parameters - a vector with r, alpha, a and b
in that order.
boolean - if TRUE then the event log is returned in
addition to the CBS summary
list with elements cbs and elog containing data.frames
Batislam, E.P., M. Denizel, A. Filiztekin. 2007. Empirical validation and comparison of models for customer base analysis. International Journal of Research in Marketing 24(3) 201-209. - Hoppe, Daniel, and Udo Wagner. "Customer base analysis: The case for a central variant of the Betageometric/NBD Model." Marketing Journal of Research and Management 3.2 (2007): 75-90.