dc.check.model.params.safe

<p>Wrapper for <code>BTYD::dc.check.model.params</code> with additional check for
parameter names if these are present</p>

internal

Provides advanced statistical methods to describe and predict customers'
purchase behavior in a non-contractual setting. It uses historic transaction records to fit a
probabilistic model, which then allows to compute quantities of managerial interest on a cohort-
as well as on a customer level (Customer Lifetime Value, Customer Equity, P(alive), etc.). This
package complements the BTYD package by providing several additional buy-till-you-die models, that
have been published in the marketing literature, but whose implementation are complex and non-trivial.
These models are: NBD [Ehrenberg (1959) <doi:10.2307/2985810>], MBG/NBD [Batislam et al (2007)
<doi:10.1016/j.ijresmar.2006.12.005>], (M)BG/CNBD-k [Reutterer et al (2020)
<doi:10.1016/j.ijresmar.2020.09.002>], Pareto/NBD (HB) [Abe (2009) <doi:10.1287/mksc.1090.0502>]
and Pareto/GGG [Platzer and Reutterer (2016) <doi:10.1287/mksc.2015.0963>].

Michael Platzer

dc.check.model.params.safe: Check Model Parameters

Description

Usage

Arguments