An example data set containing a non-random sample of anonymized Causata records.
Usage
data(df.causata)
Arguments
Details
The data frame contains 16904 observations on 150 variables.
The query used to generate this data has a
focal point of a decision event where a mobile ad banner was
selected for a web page. The dependent variable measures whether a user
responds (clicks) on the banner within the hour following the decision.
The column has.responded.mobile.logoff_next.hour_466 is used as a dependent variable.