ChannelAttribution (version 2.0.7)

Markov Model for Online Multi-Channel Attribution

Description

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

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Install

install.packages('ChannelAttribution')

Monthly Downloads

1,541

Version

2.0.7

License

GPL-3 | file LICENSE

Maintainer

Last Published

May 17th, 2023

Functions in ChannelAttribution (2.0.7)