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ChannelAttribution (version 1.13)

Markov Model for the Online Multi-Channel Attribution Problem

Description

Advertisers use a variety of online marketing channels to reach consumers and they want to know the degree each channel contributes to their marketing success. This is called the online multi-channel attribution problem. This package contains a probabilistic algorithm for the attribution problem. The model uses a k-order Markov representation to identify structural correlations in the customer journey data. The package also contains three heuristic algorithms (first-touch, last-touch and linear-touch approach) for the same problem. The algorithms are implemented in C++.

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Install

install.packages('ChannelAttribution')

Monthly Downloads

4,791

Version

1.13

License

GPL (>= 2)

Maintainer

Last Published

June 11th, 2018

Functions in ChannelAttribution (1.13)