ChannelAttribution (version 2.0.2)

heuristic_models: Heuristic models for the online attribution problem.

Description

Estimate theree heuristic models (first-touch, last-touch and linear) from customer journey data.

Usage

heuristic_models(Data, var_path, var_conv, var_value=NULL, sep=">")

Arguments

Data

data.frame containing paths and conversions.

var_path

column name containing paths.

var_conv

column name containing total conversions.

var_value

column name containing total conversion value.

sep

separator between the channels.

Value

An object of class data.frame with the estimated number of conversions and the estimated conversion value attributed to each channel for each model.

Examples

# NOT RUN {
# }
# NOT RUN {
library(ChannelAttribution)

data(PathData) 

heuristic_models(Data,"path","total_conversions")
heuristic_models(Data,"path","total_conversions",var_value="total_conversion_value")

# }
# NOT RUN {
# }

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