ChannelAttribution (version 2.0.2)

transition_matrix: Transition matrix.

Description

Estimate a k-order transition matrix from customer journey data.

Usage

transition_matrix(Data, var_path, var_conv, var_null, order=1, sep=">", 
                  flg_equal=TRUE)

Arguments

Data

data.frame containing customer journeys data.

var_path

column name containing paths.

var_conv

column name containing total conversions.

var_null

column name containing paths that do not lead to conversions.

order

Markov Model order.

sep

separator between the channels.

flg_equal

if TRUE, transitions from a channel to itself will be considered.

Value

An object of class List containing a dataframe with channel names and a dataframe with the estimated transition matrix.

Examples

# NOT RUN {
# }
# NOT RUN {
library(ChannelAttribution)

data(PathData) 

transition_matrix(Data, var_path="path", var_conv="total_conversions",
                  var_null="total_null", order=1, sep=">", flg_equal=TRUE)

transition_matrix(Data, var_path="path", var_conv="total_conversions",
                  var_null="total_null", order=3, sep=">", flg_equal=TRUE)

# }
# NOT RUN {
# }