ChannelAttributionApp-package

Shiny Web Application for the Multichannel Attribution Problem

Shiny Web Application for the Multichannel Attribution Problem. It is basically a user-friendly graphical interface for running and comparing all the attribution models in package 'ChannelAttribution'. For customizations or interest in other statistical methodologies for web data analysis please contact .

Keywords
shiny app, marketing attribution, web marketing, multi channel marketing, web statistics, channel marketing, online attribution, customer journey, multi channel funnel, channel attribution
Details

Package:
ChannelAttributionApp
Type:
Package
Version:
1.1
Date:
2016-02-20
License:
GPL (>= 2)
Package contains function CAapp which launches a Shiny Web Application.

References

Davide Altomare (2015). Markov Model for the Online Multi-Channel Attribution Problem.

Aliases
  • ChannelAttributionApp-package
  • ChannelAttributionApp
Documentation reproduced from package ChannelAttributionApp, version 1.1, License: GPL (>= 2)

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