This data set provides an example for the use of CoDa models in geomarketing applications. The data is simulated, but realistic in the sense that the parameters used for the simulation were estimated on a real, but confidential data set (Dargel and Thomas-Agnan 2024).
toulouse_retail
An object of class sf
(inherits from data.table
, data.frame
) with 428 rows and 6 columns.
Lukas Dargel, Christine Thomas-Agnan
ID_IRIS
: Identifies the geographic region.
POP
: Population number within the region
MEDIAN_INCOME
: The median income in the region
dist_km
: Distances from the region to all nine shopping malls.
visits
: The share of visitors that coming from the region and going to each of the malls.
geometry
: The geometry (polygon) of the region
The "mall_locations" and the "simulation_parameters" are given as additional attributes.
Lukas Dargel & Christine Thomas-Agnan (2024) “The link between multiplicative competitive interaction models and compositional data regression with a total”, Journal of Applied Statistics, DOI: 10.1080/02664763.2024.2329923