A questionnaire survey on consumers' purchase intention toward new energy vehicles (NEVs) and its influencing factors. The dataset includes (i) household vehicle purchase history, (ii) attitudes toward policy/product/economic/firm factors measured on a 5-point Likert scale, and (iii) demographic information.
new_energy_vehicleA data frame with 520 rows and multiple variables:
Whether the household has purchased an internal-combustion (fuel) vehicle (single choice).
Whether the household has purchased a new energy vehicle (single choice).
Effect of subsidy policies (e.g., toll exemptions, lower purchase price, low-interest loans) on NEV purchase intention (Likert 5-point).
Effect of license-plate policies (e.g., free registration, road-restriction privileges) on NEV purchase intention (Likert 5-point).
Effect of environmental concerns on NEV purchase intention (Likert 5-point).
Effect of charging infrastructure convenience on NEV purchase intention (Likert 5-point).
Effect of driving experience (product factor) on NEV purchase intention (Likert 5-point).
Effect of battery performance (range, lifespan, capacity, charging efficiency) on NEV purchase intention (Likert 5-point).
Effect of safety and technology maturity/reliability on NEV purchase intention (Likert 5-point).
Effect of depreciation/durability concerns (economic factor) on NEV purchase intention (Likert 5-point).
Effect of purchase price (economic factor) on NEV purchase intention (Likert 5-point).
Effect of charging cost (economic factor) on NEV purchase intention (Likert 5-point).
Effect of maintenance/repair cost (economic factor) on NEV purchase intention (Likert 5-point).
Effect of firm service (pre-sales and after-sales) on NEV purchase intention (Likert 5-point).
Effect of brand (firm factor) on NEV purchase intention (Likert 5-point).
Effect of perceived technological advantages (firm factor) on NEV purchase intention (Likert 5-point).
Stated intention to purchase an NEV (Likert 5-point).
Willingness to recommend NEVs to others (Likert 5-point).
Willingness to prioritize buying an NEV next time (Likert 5-point).
Gender (single choice).
Age group (single choice).
Education level (single choice).
Occupation (single choice).
Household registration type (rural/urban; single choice).
Average monthly household income (categorical; single choice).
The Likert scale options are: A = Strongly disagree, B = Disagree, C = Neutral, D = Agree, E = Strongly agree.