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HoRM (version 0.1.3)

cracker: Cracker Dataset

Description

This dataset is from marketing research on the sales of crackers for a particular company.

Usage

data(cracker)

Arguments

Format

This data frame consists of 15 stores, each receiving a particular promotional strategy, with the following 4 variables (columns):

  • treat An indicator for which of the three marketing strategies (treatment) was employed.

  • store The store number within the particular treatment.

  • y The number of cases of the crackers sold during the promotional period.

  • x The store's cracker sales during the preceding sales period.

References

Young, D. S. (2017), Handbook of Regression Methods, CRC Press.