Possible values are:
Whole life or term annuity (periodic survival benefits) with flexible payouts (constand, increasing, decreasing, arbitrary, etc.)
A whole or term life insurance with only death benefits. The benefit can be constant, increasing, decreasing, described by a function, etc.
An endowment with death and survival benefits, potentially with different benefits.
A pure endowment with only a survival benefit at the end of the contract. Optionally, in case of death, all or part of the premiums paid may be refunded.
A terme-fix insurance with a fixed payout at the end of the contract, even if the insured dies before that time. Premiums are paid until death of the insured.
A dread-disease insurance, which pays in case of a severe illness (typically heart attacks, cancer, strokes, etc.), but not in case of death.
A combination of an endowment and a temporary dread-disease insurance. Benefits occur either on death, severe illness or survival, whichever comes first.