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LiftTest (version 0.2.0)

A Bootstrap Proportion Test for Brand Lift Testing

Description

A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) .

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Version

Install

install.packages('LiftTest')

Monthly Downloads

120

Version

0.2.0

License

GPL (>= 3)

Maintainer

Wanjun Liu

Last Published

January 10th, 2024

Functions in LiftTest (0.2.0)

get.asymp.power

A Bootstrap Proportion Test for Brand Lift Testing (Liu et al., 2023)
gen.simu.data

A Bootstrap Proportion Test for Brand Lift Testing (Liu et al., 2023)
get.min.size

A Bootstrap Proportion Test for Brand Lift Testing (Liu et al., 2023)
proportion.test

A Bootstrap Proportion Test for Brand Lift Testing (Liu et al., 2023)