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NBDdirichlet (version 1.3)

NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

Description

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

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Version

Install

install.packages('NBDdirichlet')

Monthly Downloads

193

Version

1.3

License

GPL-3

Maintainer

Feiming Chen

Last Published

March 15th, 2016

Functions in NBDdirichlet (1.3)

print.dirichlet

Print Dirichlet model information
summary.dirichlet

Theoretical summary statistics from the Dirichlet model.
NBDdirichlet-package

NBD-Dirichlet model of consumer buying behavior
dirichlet

Estimation of the Dirichlet model
plot.dirichlet

Plot of theoretical penetration growth and buying rate growth