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NBDdirichlet (version 1.3)

NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research

Description

The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics.

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Install

install.packages('NBDdirichlet')

Monthly Downloads

177

Version

1.3

License

GPL-3

Maintainer

Last Published

March 15th, 2016

Functions in NBDdirichlet (1.3)