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RGremlinsConjoint (version 0.9.1)

RGremlinsConjoint-package: RGremlinsConjoint: Estimate the "Gremlins in the Data" Model for Conjoint Studies

Description

The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) tools:::Rd_expr_doi("10.1177/0022243720965930")) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.

Arguments

Author

Maintainer: John Howell john_howell@byu.edu [copyright holder]

Authors:

  • Peter Ebbes

  • John Leichty

See Also