RMM (version 0.1.0)

Arrival: Estimating total arrivals and the number of no purchase.

Description

Estimating total arrivals and the number of no purchase. Internal function that users should not call directly.

Usage

Arrival(
  CCB,
  Attr,
  Choice_Set_List,
  Alts_Same_Choice_Set,
  Is_Purchase,
  Base_Prod,
  Num_Prod,
  Num_Attr
)

Arguments

CCB

numeric vector, estimated model parameters(gamma and eta).

Attr

list, a set of data frame in which alternative specific variables.

Choice_Set_List

list, product code included for each choice set.

Alts_Same_Choice_Set

list, for internal calculation, a list of data exposed to the same choice set.

Is_Purchase

list, for internal calculation, list of customers who are exposed to the same choice set who purchased the product. If purchased 1, otherwise 0.

Base_Prod

numeric, the baseline product number

Num_Prod

numeric, the number of all products in observed data.

Num_Attr

numeric, the number of attributes in observed data.

Value

The estimated value of total arrivals and the number of no purchase.