RMM (version 0.1.0)

ESTF: Estimating model parameters.

Description

Estimating model parameters except gamma(no-purchase utility). Internal function that users should not call directly.

Usage

ESTF(Alts_Same_Choice_Set, Choice_Set_List, Num_Prod, Num_Attr, Is_Purchase)

Arguments

Alts_Same_Choice_Set

list, for internal calculation, a list of data exposed to the same choice set.

Choice_Set_List

list, product code included for each choice set.

Num_Prod

numeric, the number of all products in observed data.

Num_Attr

numeric, the number of attributes in observed data.

Is_Purchase

list, for internal calculation, list of customers who are exposed to the same choice set who purchased the product. If purchased 1, otherwise 0.

Value

The estimated value of parameters except gamma(no-purchase utility).