Estimating model parameter gamma(no-purchase utility) given estimated model parameters. Internal function that users should not call directly.
ESTF_gamma(
eta_wo_k,
Attr,
Choice_Set_List,
Alts_Same_Choice_Set,
Is_Purchase,
Base_Prod,
Num_Prod,
Num_Attr,
cond
)list, a set of data frame in which alternative specific variables.
list, product code included for each choice set.
list, for internal calculation, a list of data exposed to the same choice set.
list, for internal calculation, list of customers who are exposed to the same choice set who purchased the product. If purchased 1, otherwise 0.
numeric, the baseline product number
numeric, the number of all products in observed data.
numeric, the number of attributes in observed data.
numeric, the value associated with prop, which is the argument of the rmm function. (1-prop)/prop.
The estimated value of parameters except gamma(no-purchase utility).