The control term measures how much the portfolio moves towards the current market weights. For details, see Section 2 of Pal and Wong (2013). Here the formula is modified slightly so that the energy-entropy decomposition holds identically whether the market is buy-and-hold or not.
References
Pal, S. and T.-K. L. Wong (2013). Energy, entropy, and arbitrage. arXiv preprint arXiv:1308.5376.