dt_simulated_weekly

Simulated MMM data. Input time series should be daily, weekly or monthly.

datasets

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Bernardo Lares

Robyn

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing
Science

Gufeng Zhou

Leonel Sentana

Igor Skokan

Meta Platforms, Inc. 

dt_simulated_weekly function

An object of class <code>"data.frame"</code><dl>
 <dt>DATE</dt>
<dd>Date</dd> <dt>revenue</dt>
<dd>Daily total revenue</dd> <dt>tv_S</dt>
<dd>Television</dd> <dt>ooh_S</dt>
<dd>Out of home</dd> <dt>...</dt>
<dd>...</dd>
</dl>

Format

Robyn Dataset: MMM Demo Data — dt_simulated_weekly

An object of class <code>"data.frame"</code><dl>
 <dt>DATE</dt>
<dd>Date</dd>

 <dt>revenue</dt>
<dd>Daily total revenue</dd>

 <dt>tv_S</dt>
<dd>Television</dd>

 <dt>ooh_S</dt>
<dd>Out of home</dd>

 <dt>...</dt>
<dd>...</dd>


</dl>

dt_simulated_weekly: Robyn Dataset: MMM Demo Data

Description

Usage

Arguments

Value

Format

See Also

Examples