robyn_update

Update Robyn version from
<a href="https://github.com/facebookexperimental/Robyn">Github repository</a>
for latest "dev" version or from
<a href="https://CRAN.R-project.org/package=Robyn">CRAN</a>
for latest "stable" version.

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Bernardo Lares

Robyn

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing
Science

Gufeng Zhou

Leonel Sentana

Igor Skokan

Meta Platforms, Inc. 

robyn_update function

<dl><dt>dev</dt>
<dd>Boolean. Dev version? If not, CRAN version.</dd>
<dt>...</dt>
<dd>Parameters to pass to <code><a href="https://remotes.r-lib.org/reference/install_github.html">remotes::install_github</a></code>
or <code><a href="/link/utils%3A%3Ainstall.packages?package=Robyn&version=3.11.1" data-mini-rdoc="Robyn::utils::install.packages">utils::install.packages</a></code>, depending on <code>dev</code> parameter.</dd></dl>

Arguments

Update Robyn version from
<a href='https://github.com/facebookexperimental/Robyn'>Github repository</a>
for latest "dev" version or from
<a href='https://CRAN.R-project.org/package=Robyn'>CRAN</a>
for latest "stable" version.

Update Robyn Version — robyn_update

<dl>

<dt>dev</dt>
<dd>Boolean. Dev version? If not, CRAN version.</dd>


<dt>...</dt>
<dd>Parameters to pass to <code><a href='https://remotes.r-lib.org/reference/install_github.html'>remotes::install_github</a></code>
or <code><a href='https://rdrr.io/r/utils/install.packages.html'>utils::install.packages</a></code>, depending on <code>dev</code> parameter.</dd>

</dl>

robyn_update: Update Robyn Version

Description

Usage

Value

Arguments