set_holidays

Robyn only accepts daily, weekly and monthly data. This function
is only called in <code>robyn_engineering()</code>.

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Bernardo Lares

Robyn

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing
Science

Gufeng Zhou

Leonel Sentana

Igor Skokan

Meta Platforms, Inc. 

set_holidays function

<dl><dt>dt_transform</dt>
<dd>A data.frame. Transformed input data.</dd>
<dt>dt_holidays</dt>
<dd>A data.frame. Raw input holiday data.</dd>
<dt>intervalType</dt>
<dd>A character. Accepts one of the values:
<code>c("day","week","month")</code></dd></dl>

Arguments

Detect and set date variable interval — set_holidays

<dl>

<dt>dt_transform</dt>
<dd>A data.frame. Transformed input data.</dd>


<dt>dt_holidays</dt>
<dd>A data.frame. Raw input holiday data.</dd>


<dt>intervalType</dt>
<dd>A character. Accepts one of the values:
<code>c("day","week","month")</code></dd>

</dl>

set_holidays: Detect and set date variable interval

Description

Usage

Value

Arguments