Demographics and a measurement of racial animus in cities based on Google searches
A data frame with 196 observations on the following 7 variables.
MediaMarketCity (State)
Age65PlusPercentage 65 and older
BachPlusPercentage with a bachelor's degree
BlackPercentage of African-Americans
HispanicPercentage of Hispanics
ObamaKerryPercentage of vote won by Obama in 2008 minus Kerry percentage in 2004
AnimusMeasurement (0-250) of racial animus
Professor Seth Stephens-Davidowitz studies the level of racial animus across different areas in America by measuring the percent of Google search queries that include racially charged language. A measurement, Animus, is derived from his algorithm and is scaled to be between 0 (low racial animus) and 250 (high racial animus). The dataset includes those values along with demographic information about each media market.