Banner

The dataframe contains data collected by a company interested in comparing a
Redesigned banner (featuring a brighter colour scheme and modified layout)
with the Original version. A random sample of users from a social network is
shown one of two banners, and the effectiveness of the two banners is
assessed via the click-through rate (CTR) -- the proportion of users who click
on a banner after viewing it.

datasets

Basic statistical analyses. The package has been developed
to be used in statistics courses at Bocconi University (Milan, Italy).
Currently, the package includes some exploratory and inferential analyses
usually presented in introductory statistics courses.

Sergio Venturini

UBStats

Basic Statistics

Raffaella Piccarreta

Banner function

A dataframe with n = 2350 observations and the following 3 variables
(levels of the variables listed in alphabetical order):
<ul>
<li>User (<code>int</code>): user id</li>
<li>Banner (<code>chr</code>): banner shown to the user (Original, Redesigned)</li>
<li>Click (<code>logical</code>): logical vector indicating whether the user
clicked on the banner (<code>TRUE</code>) or not</li>
</ul>

Banner: Data: Banner

Description

Usage

Arguments

Format