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WordOfMouth (version 1.2.0)

Estimates Economic Variables for Word-of-Mouth-Campaigns

Description

Methods for estimating profit, profit-maximizing price, demand and consumer surplus of Word-of-Mouth-campaigns on mean-field networks.

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Version

Install

install.packages('WordOfMouth')

Monthly Downloads

128

Version

1.2.0

License

GPL-3

Maintainer

Michael Scholz

Last Published

June 2nd, 2025

Functions in WordOfMouth (1.2.0)

show,WoMCampaign-method

Shows a WoMCampaign object
show,WoMNetwork-method

Shows a WoMNetwork object
computeInformationCostsThreshold

Computes the information costs threshold
WoMCampaign-class

Class WoMCampaign
computeOptimalPrice

Computes the profit-maximizing price
computeDemand

Computes the expected demand
computeConsumerSurplus

Computes the expected cumulative consumer surplus
compareToFIMarket

Compares the welfare of the WoM campaign to that of a fully informed market
computeProfit

Computes the expected profit
computeRoundDemand

Computes the expected demand per round
incentivizeWoM

Calculates the impact of incentivizing WoM communication
computeWoMIntensity

Computes the WoM intensity
WoMNetwork-class

Class WoMNetwork
WordOfMouth-package

Estimates Economic Variables for Word-of-Mouth-Campaigns