binomialMix (version 1.0.1)

adcampaign: Advertising campaign dataset

Description

Advertising campaign dataset

Usage

adcampaign

Format

A data frame with 29848 observations on the following 9 variables.

id

a factor variable with 80 levels representing the 80 campaigns we want to cluster

timestamp_ymd

a POSIXct variable corresponding to the datetime each data is collected

yearDay

a factor with day levels of the year

day

a factor variable with 7 levels representing the 7 days of the week

timeSlot

a factor with levels 6 levels representing 6 different timeSlot : 00h-4h, 4h-8h, 8h-12h, 12h-16h, 16h-20h, 20h-00h

app_or_site

a factor with 2 levels app site, representing the 2 types of support where an advertising is displayed

impressions

a numeric vector counting the number of times an advertising is displayed on a defined timestamp

click

a numeric vector counting the number of times an advertising is clicked on a defined timestamp

ctr

a numeric vector corresponding to the number of clicks divided by the number of impressions

Examples

# NOT RUN {
library(binomialMix)
summary(adcampaign)
# }