CITRUS - Customer Intelligence Tool for Rapid Understandable Segmentation

Overview

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. CITRUS is a package developed by Peak to provide easy and understandable segmentation utilities. Full documentation https://peak-ai.github.io/CITRUS/

Install the latest release

install.packages("devtools")
devtools::install_github("peak-ai/citrus")