datasetsICR (version 1.0)

customers: customers dataset

Description

Annual spending of a sample of consumers.

Usage

data(customers)

Format

A data.frame with 440 rows on 8 variables.

Details

The dataset is a sample of 440 customers characterized by 6 continuous variables, giving the annual spending related to different types of goods. The variables are Fresh, Milk, Grocery, Frozen, Detergents_Paper and Delicassen. Two more variables are categorical and provide information on the customer channel (Channel with 2 levels: Horeca, i.e., Hotel/Restaurant/Cafe, Retail) and the region (Region with 3 levels: Lisbon, Oporto, Other). The categorical variables should not play an active role in the clustering process, but they can be used ex-post to aid cluster interpretation.

References

Abreu, N.: Analise do perfil do cliente Recheio e desenvolvimento de um sistema promocional. Mestrado em Marketing, ISCTE-IUL, Lisbon (2011) Giordani, P., Ferraro, M.B., Martella, F.: An Introduction to Clustering with R. Springer, Singapore (2020)

Examples

# NOT RUN {
data(customers)
X <- customers[,3:8]
# }