product_test: Data from product test of chocolate confectionary
Description
It is rather artificial dataset with data from product test of two samples of
chocolate sweets. 150 respondents tested two kinds of sweets (codenames:
VSX123 and SDF546). Sample was divided into two groups (cells) of 75
respondents in each group. In cell 1 product VSX123 was presented first and
then SDF546. In cell 2 sweets were presented in reversed order. Questions
about respondent impressions about first product are in the block A (and
about second tested product in the block B). At the end of the questionnaire
there is a question about preferences between sweets.
Format
A data frame with 150 rows and 18 variables:
- id
- Respondent Id.
- cell
- First tested product (cell number).
- s2a
- Age.
- a1_1
- What did you like in these sweets? Multiple response. First tested product.
- a1_2
- (continue) What did you like in these sweets? Multiple response. First tested product.
- a1_3
- (continue) What did you like in these sweets? Multiple response. First tested product.
- a1_4
- (continue) What did you like in these sweets? Multiple response. First tested product.
- a1_5
- (continue) What did you like in these sweets? Multiple response. First tested product.
- a1_6
- (continue) What did you like in these sweets? Multiple response. First tested product.
- a22
- Overall liking. First tested product.
- b1_1
- What did you like in these sweets? Multiple response. Second tested product.
- b1_2
- (continue) What did you like in these sweets? Multiple response. Second tested product.
- b1_3
- (continue) What did you like in these sweets? Multiple response. Second tested product.
- b1_4
- (continue) What did you like in these sweets? Multiple response. Second tested product.
- b1_5
- (continue) What did you like in these sweets? Multiple response. Second tested product.
- b1_6
- (continue) What did you like in these sweets? Multiple response. Second tested product.
- b22
- Overall liking. Second tested product.
- c1
- Preferences.