fb_insights: Insights

Description

Insights

Usage

fb_insights(fbacc, target = fbacc$acct_path, job_type = c("sync", "async"),
  retries = 0, ...)

Value

list

Arguments

fbacc: (optional) FB_Ad_account object, which defaults to the last returned object of fbad_init.
target: ad account id(s) (default), campaign id(s), adset id(s) or ad id(s)
job_type: synchronous or asynchronous request. If the prior fails with "please reduce the amount of data", it will fall back to async request. Async query is possible with only one target.
retries: number of times this query has been sent to Facebook previously and failed -- to be used internally for error handling
...: named arguments passed to the API, like time range, fields, filtering etc.

References

https://developers.facebook.com/docs/marketing-api/insights/v2.5

Examples

Run this code

if (FALSE) {
fb_insights(fbacc)

## process results
l <- fb_insights(fbacc, date_preset = 'today', level = 'ad')
library(rlist)
list.stack(list.select(l, date_start, date_stop, ad_id, total_actions,
  total_unique_actions, total_action_value, impressions, unique_impressions,
  social_impressions, unique_social_impressions, clicks, unique_clicks,
  social_clicks, unique_social_clicks, spend, frequency, deeplink_clicks,
  app_store_clicks, website_clicks, reach, social_reach, ctr, unique_ctr,
  cpc, cpm, cpp, cost_per_total_action, cost_per_unique_click,
  relevance_score = relevance_score$score))
}

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