whiskey: Survey Data on Brands of Scotch whiskey Consumed
Description
The data set is from Simmons Study of Media and Markets and contains
the incidence matrix for scotch brands used in last year for those
households who report consuming scotch.source
Peter Rossi and Rob McCulloch. bayesm: Bayesian Inference for
Marketing/Micro-econometrics. R package version 2.0-8, 2006.
http://gsbwww.uchicago.edu/fac/peter.rossi/research/bsm.htmlDetails
The dataset is taken from the bayesm package.References
Edwards, Y. and G. Allenby. Multivariate Analysis of Multiple Response
Data, Journal of Marketing Research, 40, 321--334, 2003.