flexmix (version 2.3-9)

whiskey: Survey Data on Brands of Scotch whiskey Consumed

Description

The data set is from Simmons Study of Media and Markets and contains the incidence matrix for scotch brands used in last year for those households who report consuming scotch.

Usage

data("whiskey")

Arguments

source

Peter Rossi and Rob McCulloch. bayesm: Bayesian Inference for Marketing/Micro-econometrics. R package version 2.0-8, 2006. http://gsbwww.uchicago.edu/fac/peter.rossi/research/bsm.html

Details

The dataset is taken from the bayesm package.

References

Edwards, Y. and G. Allenby. Multivariate Analysis of Multiple Response Data, Journal of Marketing Research, 40, 321--334, 2003.