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fma (version 2.2)

advsales: Sales volume and advertising expenditure

Description

Sales volume and advertising expenditure for a dietary weight control product.

Usage

advsales

Arguments

Format

Time series data

Source

Makridakis, Wheelwright and Hyndman (1998) Forecasting: methods and applications, John Wiley & Sons: New York. Chapter 8.

References

Blattberg and Jeuland (1981).