footdata
footdatafootdata data refers to a marketing research study from 2018 concerning the experience of watching a football match in the stadium of a top Spanish football club. For confidentiality reasons, the complete details of the survey-based study will not be provided. Only the description of the variables is given. The data consist of a total of 20 variables, measured for 362 spectators. The 20 variables are divided into two groups. One group is formed of 15 indicator variables for the structural model, and the other group is formed of 5 categorical variables. Each block of indicator refers to a specific construct.
Latent variable description
QUA: Spectators’ perception of service performance, based on evaluations of service dimensions
IMA: Spectators’ perception of the attributes, players, management and condition of the club
SAT: Spectators’ evaluation of the perceived benefits of attending a match
LOY: Spectators’ deeply held commitment to repeat and recommend assisting a match
Manifest variables description
QUA1: Tickets (availability, information, and staff attitudes)
QUA2: Accessibility (accessibility, signposting, queue safety, and admission organization)
QUA3: Facilities (shops, restrooms, seating, restaurants)
QUA4: Stadium (loudspeakers, appearance, staff competence, cleanliness, Security/safety)
IMA1: It is a great club
IMA2: It has a good team
IMA3: It is an ambitious club
IMA4: It is a heroic club
SAT1: The stadium experience was satisfactory
SAT2: The time spent at the stadium was worth it
SAT3: The money spent at the stadium was worth it
SAT4: The experience met all my expectations
SAT5: Overall satisfaction
LOY1: I would recommend the experience at this stadium
LOY2: I intend to repeat the experience at this stadium
Categorical Variables description
gender: Gender of the spectators, a factor with levels: FEMALE and MALE
age: Age of the spectators, a factor with levels <=30, 31-45, and >=46
tourist: Whether the spectator was a tourist or not, a factor with levels: YES or NO
companion: Who Accompanying the spectator, a factor with levels: FRIENDS, FAMILY, and OTHERS
Involvement: Degree of involvement, a factor with levels: FAN, MEMBER, and OTHERS
Lamberti, G., Rialp, J., and Simon, A. (2021). Antecedents of satisfaction and loyalty in different spectator tribes in a football context. International Journal of Sports Marketing and Sponsorship, doi: 10.1108/IJSMS-12-2020-0210;