coupons

The market research department of a soft drink
manufacturer is investigating the effectiveness of a price discount
coupon on the purchase of a two-litre beverage product. A sample of
5500 costumers received coupons for varying price discounts between
5 and 25 cents. The main objective of the analysis is to determine
if the price discount affects the proportion of redeemed coupons
after one month.

datasets

Set of tools for the statistical analysis of data using: (1) normal linear models; (2) generalized linear models; (3) negative binomial regression models as alternative to the Poisson regression models under the presence of overdispersion; (4) beta-binomial and random-clumped binomial regression models as alternative to the binomial regression models under the presence of overdispersion; (5) Zero-inflated and zero-altered regression models to deal with zero-excess in count data; (6) generalized nonlinear models; (7) generalized estimating equations for cluster correlated data.

Luis Hernando Vanegas

glmtoolbox

Set of Tools to Data Analysis using Generalized Linear Models

Luz Marina Rondón

Gilberto A. Paula

coupons function

A data frame with 11 rows and 3 variables:<dl>
 <dt>discounts</dt>
<dd>a numeric vector indicating the price discount, in cents.</dd> <dt>costumers</dt>
<dd>a numeric vector indicating the number of customers who received coupons.</dd> <dt>redeemed</dt>
<dd>a numeric vector indicating the number of redeemed coupons.</dd>
</dl>

Format

Discount coupons — coupons

A data frame with 11 rows and 3 variables:<dl>
 <dt>discounts</dt>
<dd>a numeric vector indicating the price discount, in cents.</dd>

 <dt>costumers</dt>
<dd>a numeric vector indicating the number of customers who received coupons.</dd>

 <dt>redeemed</dt>
<dd>a numeric vector indicating the number of redeemed coupons.</dd>


</dl>

coupons: Discount coupons

Description

Usage

Arguments

Format

References

Examples