calculate_total_cm

rev_per_click

<p>vector of cost per click (cpc) samples</p>

cost_per_click

<p>vector of expected clicks (expected CTR * fixed impressions)</p>

expected_clicks

Uses simple Bayesian conjugate prior update rules to calculate
the win probability of each option, value remaining in the test, and
percent lift over the baseline for various marketing objectives.
References:
Fink, Daniel (1997) "A Compendium of Conjugate Priors" <https://www.johndcook.com/CompendiumOfConjugatePriors.pdf>.
Stucchio, Chris (2015) "Bayesian A/B Testing at VWO" <http://cdn2.hubspot.net/hubfs/310840/VWO_SmartStats_technical_whitepaper.pdf>.

calculate_total_cm: Calculate Total CM

Description

Usage

Arguments

Value