validate_wrt_option

Verify that the option provided is in the poster_samples dataframe `option_name` column.
Raises error if not TRUE

Uses simple Bayesian conjugate prior update rules to calculate
the win probability of each option, value remaining in the test, and
percent lift over the baseline for various marketing objectives.
References:
Fink, Daniel (1997) "A Compendium of Conjugate Priors" <https://www.johndcook.com/CompendiumOfConjugatePriors.pdf>.
Stucchio, Chris (2015) "Bayesian A/B Testing at VWO" <https://vwo.com/downloads/VWO_SmartStats_technical_whitepaper.pdf>.

Ryan Angi

grizbayr

Bayesian Inference for A|B and Bandit Marketing Tests

validate_wrt_option function

<dl><dt>wrt_option</dt>
<dd>string name of the option</dd>
<dt>posterior_samples</dt>
<dd>Tibble returned from sample_from_posterior with 3 columns
`option_name`, `samples`, and `sample_id`.</dd></dl>

Arguments

Validate With Respect To Option — validate_wrt_option

<dl>

<dt>wrt_option</dt>
<dd>string name of the option</dd>


<dt>posterior_samples</dt>
<dd>Tibble returned from sample_from_posterior with 3 columns
`option_name`, `samples`, and `sample_id`.</dd>

</dl>

validate_wrt_option: Validate With Respect To Option

Description

Usage

Value

Arguments