robyn_hypsbuilder

Generate a list with hyperparameter default values, ready to be
passed to <code>Robyn::robyn_inputs()</code>.

Auxiliary package for better/faster analytics, visualization, data mining, and machine
learning tasks. With a wide variety of family functions, like Machine Learning, Data Wrangling,
Exploratory, API, and Scrapper, it helps the analyst or data scientist to get quick and robust
results, without the need of repetitive coding or extensive R programming skills.

Bernardo Lares

lares

Analytics & Machine Learning Sidekick

robyn_hypsbuilder function

<dl><dt>channels</dt>
<dd>Character vector. Paid media and organic variables names.</dd>
<dt>media_type</dt>
<dd>Character vector. Must be ength 1 or same as
<code>channels</code>. Pick, for every <code>channels</code> value,
what type of media it is: "online" or "offline".</dd>
<dt>adstock</dt>
<dd>Character. Pick one of: "geometric" or "weibull".</dd>
<dt>date_type</dt>
<dd>Character. Pick one of: "daily", "weekly, or "monthly".
Only valid to transform thetas when using geometric adstock.</dd>
<dt>lagged</dt>
<dd>Boolean vector. Must be ength 1 or same as
<code>channels</code>. Pick, for every <code>channels</code> value,
if you wish to have a lagged effect. Only valid for Weibull adstock.</dd></dl>

Arguments

Robyn: Generate default hyperparameters — robyn_hypsbuilder

<dl>

<dt>channels</dt>
<dd>Character vector. Paid media and organic variables names.</dd>


<dt>media_type</dt>
<dd>Character vector. Must be ength 1 or same as
<code>channels</code>. Pick, for every <code>channels</code> value,
what type of media it is: "online" or "offline".</dd>


<dt>adstock</dt>
<dd>Character. Pick one of: "geometric" or "weibull".</dd>


<dt>date_type</dt>
<dd>Character. Pick one of: "daily", "weekly, or "monthly".
Only valid to transform thetas when using geometric adstock.</dd>


<dt>lagged</dt>
<dd>Boolean vector. Must be ength 1 or same as
<code>channels</code>. Pick, for every <code>channels</code> value,
if you wish to have a lagged effect. Only valid for Weibull adstock.</dd>

</dl>

robyn_hypsbuilder: Robyn: Generate default hyperparameters

Description

Usage

Value

Arguments

See Also

Examples