advertising

the dataset is from an anonymous organisation's social media ad campaign. the advertising dataset contains \(11\) features and \(1143\) records.

 datasets

Provides a suite of helper functions and a collection of datasets used in the book <https://uncovering-data-science.netlify.app>. It is designed to make data science techniques accessible to individuals with minimal coding experience. Inspired by an ancient Persian idiom, the package likens this learning process to "eating the liver of data science," symbolizing deep and immersive engagement with the field.

Abdolreza Mohammadi

liver

"Eating the Liver of Data Science"

Reza Mohammadi

Kevin Burke

advertising function

the <code>advertising</code> dataset, as a data frame, contains \(1143\) rows and \(11\) columns (variables/features). the \(11\) variables are:<ul>
<li><code>ad.id</code>: an unique ID for each ad.</li>
<li><code>xyz.campaign.id</code>: an ID associated with each ad campaign of XYZ company.</li>
<li><code>fb.campaign.id</code>: an ID associated with how Facebook tracks each campaign.</li>
<li><code>age</code>: age of the person to whom the ad is shown.</li>
<li><code>gender</code>: gender of the person to whim the add is shown.</li>
<li><code>interest</code>: a code specifying the category to which the person's interest belongs (interests are as mentioned in the person's Facebook public profile).</li>
<li><code>impressions</code>: the number of times the ad was shown.</li>
<li><code>clicks</code>: number of clicks on for that ad.</li>
<li><code>spend</code>: amount paid by company xyz to Facebook, to show that ad.</li>
<li><code>conversion</code>: total number of people who enquired about the product after seeing the ad.</li>
<li><code>approved</code>: total number of people who bought the product after seeing the ad.</li>
</ul>

advertising: advertising data set

Description

Usage

Arguments

Format

Details

See Also

Examples