Data from Helveston et al. (2015) containing 448 stated choice observations from Chinese car buyers and 384 stated choice observations from US car buyers. Conjoint surveys were fielded in 2012 in four major Chinese cities (Beijing, Shanghai, Shenzhen, and Chengdu), online in the US on Amazon Mechanical Turk, and in person at the Pittsburgh Auto show. Participants were asked to select a vehicle from a set of three alternatives. Each participant answered 15 choice questions.
data(cars_us)| Variable | Description |
id | individual identifiers |
obsnum | identifier for unique choice observation |
choice | dummy code for choice (1 or 0) |
hev | dummy code for HEV vehicle type (1 or 0) |
phev10 | dummy code for PHEV vehicle type w/10 mile electric driving range (1 or 0) |
phev20 | dummy code for PHEV vehicle type w/20 mile electric driving range (1 or 0) |
phev40 | dummy code for PHEV vehicle type w/40 mile electric driving range (1 or 0) |
bev75 | dummy code for BEV vehicle type w/75 mile electric driving range (1 or 0) |
bev100 | dummy code for BEV vehicle type w/100 mile electric driving range (1 or 0) |
bev150 | dummy code for BEV vehicle type w/150 mile electric driving range (1 or 0) |
phevFastcharge | dummy code for whether PHEV vehicle had fast charging capability (1 or 0) |
bevFastcharge | dummy code for whether BEV vehicle had fast charging capability (1 or 0) |
price | price of vehicle ($USD) |
opCost | operating cost of vehicle (US cents / mile) |
accelTime | 0-60 mph acceleration time (seconds) |
american | dummy code for whether American brand (1 or 0) |
japanese | dummy code for whether Japanese brand (1 or 0) |
chinese | dummy code for whether Chinese brand (1 or 0) |
skorean | dummy code for whether S. Korean brand (1 or 0) |
weights | weights for each individual computed so that the sample age and income demographics matched with those of the general car-buying population |
Helveston, J. P., Liu, Y., Feit, E. M., Fuchs, E. R. H., Klampfl, E., & Michalek, J. J. (2015). "Will Subsidies Drive Electric Vehicle Adoption? Measuring Consumer Preferences in the U.S. and China." Transportation Research Part A: Policy and Practice, 73, 96–112. tools:::Rd_expr_doi("10.1016/j.tra.2015.01.002")