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mlogit (version 0.1-2)

Cracker: Choice of Brand for Crakers

Description

a cross-section

number of observations : 3292

observation : individuals

country : United States

Usage

data(Cracker)

Arguments

source

Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) A random--coefficients logit brand--choice model applied to panel data, Journal of Business and Economics Statistics, 12(3), 317.

Paap, R. and Philip Hans Frances (2000) A dynamic multinomial probit model for brand choices with different short--run effects of marketing mix variables, Journal of Applied Econometrics, 15(6), 717--744.

References

Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.